Case Study: Tubitsafely
Client: Mike Leslie
Website: www.tubitsafely.com
Product Protection In Place: Patent Pending
Tubit Safely© is a food storage solution to help reduce the cross contamination within the food industry using the colour coding that already exists.
The Project
When new food legislations came into place requesting that you can no longer use the same tub for raw meat and cooked food, Mike Searched the internet to find suitable products. He was not able to find an affordable, colour coded tub that was a solution to the problem, so he decided to make his own.
The Process
In 2014, Mike approached Innovate Design. First, they did a worldwide patent search to see whether the idea was original and if it was not going to infringe on someone else’s patent. From the results Innovate designed and visualised Mike’s new product.
After finishing the process with Innovate, Mike sourced a manufacturer in Shanghai after visiting four factories to make sure they were suitable and everything was right to deal with. They went ahead and produced over 27000 tubs in two sizes and six different colours.
"We sourced our Chinese factory through a specialized agency and followed up with an on-site visit to present our designs. Being there in person allowed me to vet the facility and connect with the team handling our production. After reviewing a sample and making a few minor design adjustments, we moved into full-scale manufacturing. Honestly, the entire process was remarkably straightforward."
The Results
With the help of his son, Mike has launched his new product and can be purchased from his website www.tubitsafely.com
In the future they would like to widen their range, make a tubitsafely a product for the home market and launch in as many countries as they can.
Testimonial
"I sourced Innovate Design through the internet and wanted to visit your office as quickly as I could. I was blown away with the knowledge and enthusiasm the team had, they got my idea straight away and exceeded my expectations in the design that was delivered."