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Archive for the ‘Innovate Design’ Category

Welcome to Innovate Design News Archives. To read news and articles along a specific theme, select the category on the right hand side and browse the articles below.
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Establishing a product’s patent-ial

Monday, February 6th, 2012

Innovate Product Design’s Clio Davies analyses inventors most common misconceptions surrounding intellectual property, in the latest issue of Intellectual Property Magazine.

The fast-moving world of new technology and innovation seems a million miles away from many people’s everyday lives, but with current media platforms such as Dragons’ Den, The Apprentice and American Inventor championing the everyman inventor and entrepreneur, new opportunities are arising for ‘ordinary’ people to enter into this pioneering environment.

With a lack of teaching on the subject of intellectual property within educational institutions, very little is known about the steps involved in bringing a new product idea to fruition. As an established UK-based product design consultancy specialising in intellectual property and product commercialisation, Innovate Product Design Ltd see a number of ideas come through the door on a daily basis, the majority of which are from people who have no experience of the innovation industry and what steps they should or should not be taking. Due to a lack of knowledge or misconstrued advice, for some, unfortunately, it can be too late, as they come seeking protection for a product they already have on the market. It is patenting, in particular, where most misconceptions lie and this can potentially jeopardise the future of the product, as disclosure prior to applying for a patent can prevent it ever being granted.

“Hearsay surrounding the cost of obtaining intellectual property rights is often one of the greatest deterrents that prevents inventors from successfully securing the right form of protection at the right time.”

View the full Intellectual Property Magazine article

Innovate clients feature in The Times supplement

Monday, February 6th, 2012

In October 2011, Innovate Design and two of our clients, BoginaBag and Chargem, featured in Eureka! a monthly supplement in The Times.

A Shedload of ideas – Tales of everyday invention. By Megan Walsh

View The Times – Eureka! article

The Mother Of Invention

Tuesday, January 31st, 2012

Innovate Design features in the most recent issue of New Design Magazine (94). Editor Alastair Welch recently visited our design studios to find out what we do and how we do it.

“The workshop at Innovate Product Design’s Salisbury headquarters feels like a cross between Q’s laboratory for the James Bond films and the set of the BBC business show Dragons’ Den. Amidst the bare-brick walls, machines and gizmos, one half expects to bump into Desmond Llewellyn pitching a fountain pen that fires poisin darts to an unimpressed Duncan Bannatyne. It is a fitting home for a business that specialises in using design to help individual inventors and entrepreneurs realise an idea and take it to market.”

To read the full article and to see some great pictures of our studios, click the link below.

New Design Magazine article

Innovate client wins award for baby and toddler toothbrush

Friday, November 4th, 2011

Sonia Day has won the Concept Award at the 2011 Concept and Innovation Awards from the Baby Products Association. Tooth Ticklers is a uniquely designed toothbrush specifically for babies and toddlers.

While there are existing toothbrushes on the market for children with variations in handle designs, these are generally smaller versions of adult toothbrushes which make cleaning little teeth unsatisfactory and fiddly. Tooth Ticklers have bristles all the way round the head so top and bottom teeth get brushed at the same time with different length bristles for hard to reach places. The ergonomically designed handle with a weighted bottom also ensures that Tooth Ticklers remain upright to keep the bristles away from unhygienic surfaces.

The award was presented by Simon Veale, director of leading parcel and carrier manager Global Freight Solutions (GFS) official sponsor of the BPA Concept & Innovation Awards. Simon commented: “We at GFS are very proud to sponsor these awards for the second year running and the five finalists here today are a shining example of the high standard of entries overall.

“However, the entries stood out not only for their product design, but their business planning, commitment to their product and also visitor feedback during the Baby Show for Trade.”

Innovate Product Design conducted the worldwide patent search and CAD drawings for Tooth Ticklers. Congratulations to Sonia and all the best for the successful progression of the project. For more information, please visit  www.toothticklers.com

A look at Innovate Design’s Salisbury studio

Tuesday, October 18th, 2011

Innovate Design’s Salisbury studios have recently featured in the Woolley & Wallis Property magazine.

The building has also been commended by the Salisbury Civic Society Conservation Awards Scheme  for “outstanding work to an existing building”.

Below is the article which shows some photos of where we are. If you haven’t already visited Innovate Design, give us a call and arrange a meeting.

New law helps businesses protect their IP Rights

Tuesday, October 4th, 2011

From the Intellectual Property Office website:

A new law comes into force today that will give small and medium sized businesses easier access to justice to protect their copyright and trade marks. The Patents County Court (Financial Limits) Order (No.2) 2011 creates a clearer definition of which disputes involving copyright and trade mark claims should be heard in the Patents County Court (PCC) and which ones should go to the High Court.

The change will encourage more businesses to protect their intellectual property and enforce their rights. Evidence presented to the recent Hargreaves Review of Intellectual Property and Growth indicated that small and medium sized firms are dissuaded from enforcing IP rights because of the fear of high court costs.

A new damages cap of £500,000 for all claims in the PCC means small companies claiming damages up to that amount are less likely to face a potentially more expensive trip to the High Court.

To view the full story, please go to the Intellectual Property Office Website

Information For Inventors: Changes to US Patent System

Monday, September 26th, 2011

America Invents Act: Improving the US Patent System

On Friday 16th September, President Obama signed the Leahy-Smith America Invents Act (The AIA or Patent Reform Act of 2011) which brings new legislation to the American patenting system in order to improve current processes. The changes have been proposed for some time and, having been finalised just days ago, it is believed that the modifications to the system are the most significant since 1952. (Goldman, David (June 24, 2011). “Patent reform is finally on its way”. CNNMoney.com. Retrieved August 16, 2011.)

Although none of these changes will affect UK filing, they are relevant for those looking to extend their UK applications into the US or the PCT (Patent Corporation Treaty): an international unitary filing system that allows an applicant to file in all 142 countries who subscribe, including the US.

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Another Innovate client braves the Dragons’ Den

Thursday, September 22nd, 2011

Wendy Thomson, Health Swing, was another brave inventor who approached Dragons’ Den for investment, as seen on television last week. The Health Swing is a swing for exercising the whole body in a progressive non-weight bearing exercise regime. It can be used for many purposes from keep-fit right through to rehabilitation and provides resistance and feedback for motivation and regulation. After conducting some research on the web, Wendy Thomson contacted Innovate Design with her idea. We helped by conducting a worldwide patent search and after finding nothing similar to her idea, we produced design boards based on her brief. She then went on to the prototyping stage and also applied for registered designs and trademarks.

The main challenges in getting her idea developed were amalgamating the design and structure as well as the psychological and physical ramifications demanded. Once the prototype was finished, Wendy had the prototype evaluated by Doug Cartwright at the prestigious hdti Institute Coventry University. Doug was given every assistance and help by Innovate Design. The results of the evaluation, the defining moment, satisfied all the main objectives she had identified at the outset. Wendy then became a finalist in the red dot international concept competition and also decided to apply for Dragons’ Den.

Having identified three markets for the Health Swing (leisure, gym and rehabilitation), Wendy decided the easiest route to pursue was the leisure market. Although Wendy did not win investment from the Dragons, she was offered help with contacts from Dragon Hilary Devey. Wendy is currently working out how to address the stability of the swing, whether to give it a bigger footprint or to secure it to the floor or from the ceiling. She is currently exploring licensing routes and self-manufacture options. Wendy has told Innovate she has very fond memories of her association with us and values our continued interest in her inventions.

We wish Wendy every success with her project.

2 More Innovate Clients Feature On Dragons’ Den This Week.

Tuesday, September 13th, 2011

Last night saw another collection of brave inventors face the Dragons in their Den.

Innovate were pleased to see two more clients who had successfully got through the tough rounds of auditions to make it on the show. Ian Wilson with his Wind-E-Lite and Wendy Thomson with Health Swing. Innovate were involved in the design and prototyping of both of these projects.

Wind-E-Lite provides a green solution to power a bicycle light. When cycling, a fan generates enough power for a bicycle light and therefore avoids the need for batteries. Ian came to Innovate in 2009 with his idea. After conducting a global patent search, the design team worked on refining his idea and then moved on to prototyping the product. The whole process took about 18 months. Ian applied for a patent which is currently pending. Ian hopes to attract investors or obtain a licensing agreement to get Wind-E-Lite mass manufactured.

His tip for other investors is to “not give up and to apply every option you can think which will be of benefit to the project.” 

With thanks to Ian Wilson for giving permission to produce this article.

Watch this space for more information on Wendy Thomson’s Health Swing.

Pictured below are the Front and Rear Wind-E-Lites.

Dragons’ Den success for Innovate client BoginaBag!

Tuesday, August 30th, 2011

There was success in the Dragons’ Den this week for one of Innovate’s clients Kate Castle with her ingenious solution for those caught short on the move. Kate secured an investment of £50,000 for a 30% stake of her business from retail sector expert Theo Paphitis. After a thorough grilling from the Dragons in the Den, Kate did enough to convince Theo that her product was worth the investment!

Kate approached Innovate originally in 2008 looking for assistance in the development of her idea primarily aimed potentially at the camping and festival market and we were more than happy to help! From here, our team of product designers helped Kate with the development of her concept and have provided support from this point onwards.

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