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What is a trademark?

Trademark: A trademark protects a word, symbol or logo in the relevant category. Unlike registered designs and patents, trademark protection lasts indefinitely and can be applied for even after the image has appeared on the market.

Why trademark?

The potential of trade-marking a logo or name is often overlooked and should definitely be considered when developing a new product.

Trademarks can be really important when creating branding for your product – this is particularly the case if you are looking to manufacture the product yourself.

Trademarks can be licensed just like patent and registered designs, so may add additional profit to your product.

For some, where patents and registered designs are unobtainable, a trademark can help identify your product as an original and therefore help to gain monopoly.

Important information

Trademarks can be rejected for various reasons so you need to make sure it fits in the relevant criteria and is unique.

Some companies will protect all letters and numbers in a certain font so that no one else can imitate their logo ie. Mars

You cannot protect a descriptive logo or slogan

Companies can opt-in to see other trademark applications that may be similar to their own: your application will consequently be published in the Trade Marks Journal.

How much will it cost?

The UK application fee for Trademarks is approximately £200

The Community Trademark application fee is approximately €900

If you need help with trademark searching and application then these services will be an additional cost.

How do I apply?

You can apply for a UK trademark at the UK Intellectual Property Office

You can also now apply online to the UK IPO

To apply for a Community Trademark you must complete and send the relevant forms to the Office for Harmonization in the Internal Market (OHIM) in Alicante, Spain. You must also pay the application fee NB. OHIM do not accept cheques.

You can also now apply online for a Community Registered Design through the OHIM website.

How can Innovate help?

Innovate can help design your logo in order to trademark your company or product name and establish branding, see Idea Promotion - Graphic Design...

Innovate also provide a trademark searching service, where needed, to help identify and create a unique logo.

Innovate can also assist with the application procedure so that all you need to do is sign the forms and send them onto OHIM, for more information on this, please feel free to contact a Client Manager.

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© Innovate Design 2011 | Trademark advice, how to apply for a trademark