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The Design Process - Idea Development

Why do I need to design and develop my idea?

Almost every project without exception will need to have been designed and developed before protecting or approaching industry. Design work can add value and credibility to your project, and make your presentation more professional.

Without a design for your product your project is just an idea and you cannot protect or market ideas.

Why is it important when protecting my idea?

In order to submit an application you need to know exactly what it is you are protecting.

It is better to write the application around your designed product than it is to try and design a product around something you have already written.

Sometimes, through design, further intellectual property can be created which can strengthen your patent application. By designing the product you will have the relevant patent drawings in the correct format to submit with your application and help to define the novel features of the design.

Why is it important when marketing my idea?

The design process will provide you with the relevant professional presentation material with which to present your idea to industry. Companies will expect a certain level of development to have been completed before even considering your idea – this is particularly the case if you are looking to license. See Selling an Idea - Licensing...

If you are looking to manufacture, then you will need the product designed using Computer Aided Design (CAD) to allow that CAD data to then be used for prototyping.

The design process will usually follow the below format:

  • Project Briefing
    We find the best way to start a project is to fully understand the problem. This is why we welcome a face-to-face initial meeting with our clients, to discuss your needs and the expectations for your project.
  • Research & Analysis
    We investigate the key issues that may influence the design: from marketing analysis to the usage cycle, we explore the core factors that will help shape your product.
  • Concept Design
    We work together to produce a range of innovative concept designs. These are then presented to you in an interim design review, allowing you to choose in which direction your product will progress.
  • CAD Development
    Once the form and function is confirmed, we can develop the technical details of your product. This includes validating the manufacturing feasibility of the product, the system design and the internal component integration.
  • Product Visualisation
    We produce photorealistic images, professionally illustrating the design and function of your product. This is delivered as a high quality visualisation package, providing you with professional presentation material with which to approach industry.

You might also find the following of interest:

Click here to learn about our prototyping process Click here to learn about how to protect your idea

© Innovate Design 2011 | Idea Development - the design process, product design